Match.com: Overview
Published on March 20, 2011
Match.com has quickly become one of the most visited online dating sites on the Internet. First launched on April 21, 1995; it now has more than 15 million members (2009). With a 20% subscription rate the first three months of 2009, Match.com continues to grow at a rapid rate. Additionally, Match.com has 2.8 million members who met on the dating site and then later met offline and an average of 12 couples who met on Match.com become married or engaged daily.
Match.com Service Details
Match.com has the usual applications that most dating services have. However, Match.com has additional features that make online dating fun, safe, and worthwhile. Some of the unique features that attract new members are:
- Data queries for matching which is based on profile information and user activity
- Five daily matches sent to you via email
- Reasonable prices and often has 20% off any plan
- An option to share your opinions in short quizzes and surveys
- Match.com supports international matching in your native country and language
- The dating service also offers users the opportunity to have a professional writer help create your profile for you
- Feature that allows you to talk on the phone while keep your actual phone number private
- Search for matches from your mobile phone with apps for Blackberry, Android and the iPhone/iPad
- An official company blog with posts from the CEO, the General Manager, Dr. Helen Fisher an author and expert in the science of human attraction (better known for her involvement with Chemistry.com), and Match.com’s Relationship Insider Whitney Casey
- Match.com also partners with other companies such as Yahoo! or Glamour Magazine where Match.com partnered with for several years to create Glamour Matchmaker
Not only does Match.com have subscribers from all over the world but they also have a wide variety of age groups and cultural backgrounds. Recent Match.com studies show quite a variety of people who are members.
- There are 52% female and 48% male subscribers
- Around 48% of the members are college graduates
- An average of 56% of the members are ages 25 to 44
- People 50 and older are the fastest-growing segment of users
- Approximately 44% of the members make between $35k to $50k yearly
Author: Brad
Brad initially struggled with online dating but over time became quite successful using it. He met his wife using online dating and has been giving advice and helping people improve their results since 2007. He has written a Free Online Dating Guide to help others find success with online dating. You can learn more about his personal experience using online dating and running this website here.
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